Introduction to Behaviour Change Communication

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For many years I have been doing much research on health and social care related issues, with particular reference to HIV/AIDS.  I came across this interesting document.  Which sadly I cannot remember the source but I can mention that the document had no copy write hence what you see is an edited version.  I believe there is still a lot to do in HIV Prevention.

I would welcome your comments and feedback.

 

Introduction to Behaviour Change Communication

Information, Education and Communication (IEC):

IEC is a process of working with individuals, communities and societies to:

  • develop communication strategies to promote positive behaviours which are appropriate to their settings.

Behaviour Change Communication (BCC):

BCC is a process of working with individuals, communities and societies to:

  • develop communication strategies to promote positive behaviours which are appropriate to their settings; AND
  • provide a supportive environment which will enable people to initiate and sustain…

View original post 1,415 more words

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